People born between 1982 and 2000 the so-called Generation Y – represent 28% of the Australian population and worldwide, are the largest generational sector since the post-war baby boomer explosion of 1946-1964. It’s important, therefore, to understand who they are, why they are different and how this will impact the business world as employees.
Generations defined: Veterans 1926 – 1945 Boomers 1946 – 1964 Gen X 1965 – 1981 Gen Y 1982 – 2000
These are approximate dates as some demographers define the above differently. Whatever the period, all agree that Gen Y is different to all the previous generations and these differences will change the way we think about staff, job satisfaction, retention, customers and patients. So ready or not, you are going to face new challenges on how you communicate and do business. Read the rest of this entry »
